Keanu Reeves ‘Sparhusen’ Headlines My Damn Channel’s Fall Lineup

Illeana Douglas, the star and creator of Easy to Assemble, co-created Sparhusen along with fellow stars Rob Mailhouse and Todd Spahr.  CJP Digital, the same firm behind newly-renewed The Temp Life, started working with Easy to Assemble for season 2, and brought the two-pack of series to My Damn Channel who won out after a little bidding war.

The new season, “Co-Worker of the Year” adds SNL vets like Cheri Oteri, Tim Meadows to the cast. Both series will screen first at the New York Television Festival on September 23, and then premiere online October 8.  Read Full Story

Read Full Story

Tubefilter: Fall of Kaden Fills Sunday Night Drama Fix

Sunday night for me always means a chunk of time blocked out for HBO. It’s one of the few networks worth shelling out a couple extra bucks a month. It pretty much built its brand on groundbreaking drama—The Wire, The Sopranos, Sex and the City. And for what it’s worth, there is no HBO of web series. No one network of premium content that owns drama.

The creators of The Fall of Kaden, which premiered online this week, have said they are trying to break that mold. Matt Doubler and Adam Leiphart have a thing for drama and noticed the void of web series drama sites. Through their Tape 6 production company, Doubler and Leiphart said they are looking to stand out as a go-to shop for premium drama.

Read Full Story

Tubefilter: Spherion-Backed 'Temp Life' Re-Staffs for New Season

The Temp Life has kind of flown under the radar in terms of branded web series successes, but ever since it first convinced a blue-chip sponsor to back the web comedy back in mid 2006, it has trekked on steadily delivering for both its audience (over 1 million views) and its sponsor.

At first glance it portends to be quite possibly another blah-blah office comedy, but the concept is actually pretty novel, given the show’s sponsor, real-life recruiting and staffing company Spherion. Take a comical look at small off-brand temp agencies, well known to job-hopping New Yorkers, and show what could happen if you don’t end up with one of the big boys like Spherion. The fictional agency, Commodity Staffing, carves out its niche as the dredges of temp jobs—think changing crusty urinal cakes and 24/7 lifecasting of a stuck-up socialite.

So far the series has produced episodes off and on, with a total of 17 released through three seasons. Production values are arguably modest, and at this point are considerably dated in terms of newer web series. Creator Wilson Cleveland, who’s firm CJP Digital produced the series, wore most of the hats early on, serving as writer, producer and even star, playing the bungling office boss Nick “Trouble” Chiapetta. But for this newest batch of six episodes, he tells us they are stepping it up and bringing on some names we recognize from the web series scene.

Read Full Story

Tubefilter: ‘The Lake’ Premieres On TheWB, Jason Priestley Talks Web

It’s no coincidence that TheWB.com’s new web series is helmed by former teen heart throb Jason Priestley, this time in the director’s chair. The show is chock full of juicy rich kid/poor kid drama reminiscent of a certain Beverly Hills show, but this time it all goes down by a lake (one excellent excuse to shoot attractive people constantly dressed in bathing suits).

While The Lake is undoubtedly a sudsy Summer soap, it is unapologetic about what it’s all about, making it all the more enjoyable to escape into just like a vacation on a lake. With the first four episodes up today, each handily setting up dating and relationship drama for the next, it’s hard to click away despite the interruption of J&J’s Clean and Clear ads right in the middle (the show’s nicely captured sponsor for a show aiming to capture an O.C. and Gossip Girl type audience).

The show also seems a nice get for writer-creators Meredith Lavender and Marcie Ulin who both served as writers on the short-lived series Eight Days a Week. These gals really know how to tease and pay off juicy teen drama and gossip ala dealing with divorced parents, teen pregnancy, and summer jobs all while looking good in a bathing suit. Heather Ann Davis stars as Olivia, a newcomer to the lake scene which is complete with beach-body teens including queen bee Alexis (Samantha Cope).

It also makes sense the show production of the show was handled by Generate (the studio behind Republicrats and Pink the Series). The company has now been creating web series and other new media solidly for three years with founder Jordan Levin (former TheWB chief) remaining hands on.

Read Full Story

New TeeVee: 'Fall of Kaden' is New Media Winner, One Old Media Flaw

There haven’t been enough modern noir dramas in the web video world, if you ask me, and Fall of Kaden, produced by Tape 6 and CJP Digital Media, fills that slot nicely.

In the 10-episode series now running on Koldcast.tv (whose player, I have to say, has recently dramatically improved), Kaden the loan shark (Adam Leiphart) lends his last $10,000 to a gambler with a tragic past (Brian Troyan), tangling together their lives and leading the way towards an epic confrontation. Kaden doesn’t provide much in the way of mystery, but its depiction of addiction and despair creates a world in which everyone is under someone or something’s thumb — even Kaden himself.

Now on episode 4, Kaden’s benefited from some great press recently, including a mention in The New York Times, and as an example of independent web drama, it’s a solid representation of the medium’s ability to showcase original voices. The series is also extremely well-shot and produced.

Read Full Story

New York Times: Nightmares & Whackjobs in Webland

Robert Englund, left, and Kane Hodder in “Fear Clinic”

WEB video knows no season — new stuff just pops up any old time — so the notion of a fall preview is a little artificial. There’s a certain logic to it, though, because at the high end, where corporate budgets are involved, Web video continues to look and smell like television.

But professional online video is a big tent, one that includes, among many other things, television network Webisodes, satirical stand-alone clips on comedy sites and advertisements that begin life on YouTube as quasi-art objects. The business model appears to be in a tenuous state of equilibrium: while small companies that hoped to specialize in Web video are forced out of business by a lack of advertising, other producers enter the field because it’s cheaper than making television.

Here is a small selection of new online content — serials, one-shot videos and ephemera — that has recently begun or is arriving soon. Primary Web addresses are listed, but most will be available on a wide variety of video sites.

THE FALL OF KADEN (fallofkaden.com): This noirish serial about a loan shark and his no-account brother is two weeks into a 10-week run. Adam Leiphart, whose credits include being Wentworth Miller’s stand-in on “Prison Break,” plays Kaden.

Read Full Story

'Kadens' Leiphart: "Most of our success was based around good PR"

Read Full Story

How are you promoting the series to your audience?

Well, we had the fortune of getting a great PR representative, Wilson Cleveland of CJP Digital, out of New York. He has been largely responsible for most of the success we have experienced. PR is probably the single most important aspect of a new project, for the simple fact that nobody will know you exist otherwise. Even if you have the best project on Earth, if nobody can watch it then it's pointless. It's like the old adage: Is it better to make great art, or have people see it? Well, that's sort of a subjective matter, but my opinion is... if nobody sees it, can it even be considered art? Because art is supposed to affect the mind and opinions of those viewing it.

Marketing and promoting tips for content creators.


Like I said before, most of our success was based around good PR. But we met Wilson by proactively immersing ourselves in the new media scene. We found which organizations were responsible for what, and when various meet-ups or gatherings would occur, and then made sure to attend them. Tubefilter's meet-ups are some of the best places, in my opinion, to network with people in new media. All of our success can be attributed to various people we have met and connected with at these myriad places. But on another note, we cannot forget the grassroots importance of awareness either. Before we met Wilson, we utilized social networking sites like Facebook and Twitter to spread awareness to all of our friends. That's also an invaluable resource that you need to take advantage of. Social networking is free advertisement, and you should definitely embrace it.

Distribution tips for content creators.

Same as above, we received all of our distribution opportunities by attending events and meeting people in the new media scene. If you live in Los Angeles or New York it's obviously much easier to find events like these. But if you are out of town, I would recommend researching new media distributors and directly contacting them. New media is blowing up fast, but it is still nascent enough that young hopefuls with good content can infiltrate the market. But be quick about it, because new media will be traditional media soon enough!

Where can readers go to watch or get information on the series?
We are currently re-vamping our main website with EQAL, and it can be found at www.fallofkaden.com. You can also watch the series unfold at KoldCast.tv, www.youtube.com/fallofkaden, Blip.tv, iTunes, Zune, DailyMotion, and are in talks with many other opportunities in the future. You can also join the fanpage on Facebook: www.facebook.com/fallofkaden or follow on Twitter: @fallofkaden.

From ‘Burbank’ To Focus Groups, ‘Groupthink’ Spins Lady’s Touch

What happens when a divorcee “acquires” her ex-husband’s marketing research company and asks her best friend, a beauty editor-turned-bestselling author, to help her run it? On the surface, it seems almost plausible. But when those two best friends are Cynthia and Pillar, two of the most self-obsessed women in the San Fernando Valley area, then things get interesting…and often hilarious. Especially when you bring in actors such as David H. Lawrence (Heroes, Goodnight Burbank) and Sandeep Parikh (The Guild, co-creator-director The Legend of Neil) to play some of the crazy cast of characters that participate in the focus groups for the horrible products that result from this “acquisition”.

Groupthink was created by two cast members of Goodnight Burbank, so the writing-directing-producing-acting team of Angela Espinosa and Wendy Rosoff have a lot of web series experience to bring to the table. I had the pleasure of sitting down and talking with Wendy and Angela and wanted to know how working together on Goodnight Burbank lead to them creating Groupthink.

Read Full Story

Tubefilter: Interview With Streamy-Winning Director Blake Calhoun

Tubefilter: What can you tell us about your next web series project, Exposed? What has it been like working with McG?

Calhoun: Pink really opened a lot of doors for Mike and I. We sold the show to Generate and subsequently got to produce 25 more episodes (Seasons 2 and 3) and right now we’re in talks to do a new Season 4. We’ll hopefully have news about this soon. We also got to go around town and pitch several other ideas and sold one to Warner Bros. and TheWB.com. We’ve had the great opportunity to work with the studio along with McG’s company Wonderland Sound and Vision on this new project (McG is the Exec Producer). We’re currently finishing it up right now and will be able to speak more about it in the near future. But I think fans of Pink and our “dark-thriller” brand will enjoy the show.

 

Tubefilter: Anything else coming up for you?

Calhoun: I just wrapped (in June) directing my fourth feature film called Spilt Milk. It’s a wry comedy about a disgruntled grocery store manager whose life gets forever changed one fateful evening when his store gets robbed. It stars Jake Johnson from the Drunk History YouTube videos and this summer’s indie hit Paper Heart (with Charlyne Yi and Michael Cera) and also Chase Jeffery who is the lead in Exposed. The film already has distribution and will be released sometime in 2010.

Next up in the new media realm I’m directing a sci-fi/thriller called Continuum that we’re planning to shoot late this fall and release next spring. Wilson Cleveland and CJP Digital Media are working with us on this project. I’m really excited about this series as I’m getting to work in another genre and also we’ve decided to produce this ourselves as an independent, like we did with the first season of Pink. We’re going to give owning our content a try again and see how it works out.

Read Full Story

nytvf: Easy to Assemble panel

New York Television Festival Digital Day panel with Illeana Douglas, creator and writer of Easy to Assemble and Spärhusen;My Damn Channel Founder + CEO, Rob Barnett; producer Dominik Rausch moderated by Wilson Cleveland, director of CJP Digital Media.

 

Tubefilter: Fall of Kaden Scores Spot on Koldcast TV

'Fall of Kaden' Scores Spot on KoldCast TV

Excerpt: We screened the teaser trailer for this unsigned web series back at the April Web TV Meetup, and it stood out as one of the best pieces of content no one in the room had even heard of. Flash forward a few months, andThe Fall of Kaden, a gritty web drama from creators Matt Doubler and Adam Leiphart, has inked a distribution deal with KoldCast TV.

Read the Full Story here

CJP Wins Bronze Anvil for 'Temp Life'

 

CJP has received a 2009 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the use of streaming media as part of an integrated PR campaign. The Temp Life, an original branded Web series produced for Spherion by CJP Studios, won in the 'Webcast' category at an awards ceremony held recently in New York City.

The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Entries were judged by teams of PRSA members — and others who have specific category expertise — across the country.

This recognition puts CJP in an esteemed group of 2009 winners including Starbucks, GE Profile®, Disney Parks, UPS, Delta Airlines, Pfizer, General Mills and McDonald’s® Corporation.

 

Tilzy.TV: Reels from OnfrontNYC

The online video advertising model isn’t broken. It’s yet to be discovered.

Online video is the fastest growing medium in the history of the world, so it’s easy to forget the longest-running web series only dates back to 2003, YouTube launched merely four years ago, and it’s been just over three years since Steve Jobs showed an episode of Tiki Bar TV on his video iPod. (To give that timeline at least some perspective, it took 10 years for television to figure out soap operas were financially viable vehicles to sell soap, and even Sergey and Larry needed 3 years to discover AdWords.)

OnfrontNYC showed that when brands heed Jordan Levin’s call to action to help discover an advertising model that works, they’ll have a helluva lot of of quality programs on which to pitch their products.

Next week, we’ll be posting a rundown of the content screened at the event and along with video recaps, including Jordan Levin’s keynote address and our panel on bridging the gap between brands and digital media moderated by Brian Stelter of the New York Times with Christine Beardsell of Digitas, Ian Schafer of Deep Focus, and Doug Scott of Ogilvy.

In the meantime, you can check out most of the reels from the new media studios showcased at OnfrtonNYC. NewTeeVee has a rundown of the good, the meh, and the awesome, but I encourage you to watch the reels for yourself.

And we’d also like to give a special thanks to our OnfrontNYC sponsors that made the event possible: Delve Networks, CJP, Scanscout, Placevine, Metranome, and Tubemogul.

Prom Queen, Bannen Way Highlight OnfrontNYC

‘Prom Queen’, ‘Bannen Way’ Highlight OnFrontNYC

Read Full Article here

Web Television continues to grow up - first its own awards show and now its own version of television industry’s tried and true Upfronts. The first annual OnFrontNYC went down Tuesday in New York, bringing out over twenty different web content studios to showcase their web series wares to media buyers and digital ad agencies in attendance including Ogilvy, Digitas’ The Third Act and Deep Focus.

Jordan Levin - OnFrontNYCNumerous web series, or previews of them, were screened including the trailer for season 2 of the hit drama Prom Queen (above) from Michael Eisner’s Tornante Company and the creative team at Big Fantastic. Other notable series screened were Crackle’s action web series The Bannen Way, CJP/Steel Tree Films' dark comedy Hillers, a news season of Illeana Douglas’ Easy to Assemble, Revision3’s new series Film Riot, along with CJP's The Mercury Men and a look at the new season of Attention Span Media’s brand-friendly Dorm Life.

Generate’s CEO Jordan Levin keynoted the event, talking about the state of the web television industry and the entry of major brands into the medium.

Read Full Article here

 

Cynopsis: Innovators & Startups

~ INNOVATORS & START-UPS ~

Following last night's Webby Awards ceremony comes the online video advertising event OnFronts, produced by internet video connoisseurs Tilzy.tv, (not to be confused with last week's NewFronts, put on by Digitas' The Third Act.) Although the event does include a panel about bringing branded advertising to the digital space, it's more focused on presentations of content new media studios are trying to sell to, according to Tilzy.tv founders Jamison Tilsner and Joshua Cohen. "One of the things we learned putting this together is that many media planners are unaware of this space in general," said Mr. Tilsner. "There's also issues with larger firms allocating resources when trying to make smaller, more targeted buys." More than a dozen web studios will present their latest shows at ADD-compatible speed including CJP Studios, Revision3, Deep Focus, Blip.tv, For Your Imagination and Vuguru.

New TeeVee- The Onfronts: The Good, The Meh and the AWESOME

The Onfronts: The Good, the Meh and the AWESOME (Link to Full Article)

So. Much. Online. Content.

This week Tilzy.tv brought us the first annual Onfronts, a presentation of what the year ahead has to offer in online video. Like the oldteevee upfronts from which they get their name, the Onfronts are a way for content providers to show potential advertisers just where their money could be going, and just how many eyeballs could be taking a gander at those logos. Of course, we here at NewTeeVee Station aren’t looking to invest big bucks for big traffic; we just wanna see all the previews and judge which will be the most squee-worthy.

It’s a noble calling, really. And we do it all for you. So here’s what’s coming up.

What looks good:

New seasons of old favorites. The promo for Prom Queen: The Homecoming was full of quick cuts and short on plot points, but, much like actual prom queens, the series doesn’t need details to get us to show up. They have us at Prom Queen. Likewise, new seasons of The Legend of Neil and Wainy Days seem like they’re going to bring more of the quirky fun that hooked viewers in the first place.

Take180 presented an impressive slate — I <3 Vampires pokes a little fun at Twilight-level fandom, My Date turns viewer-submitted dating horror stories into guffaw-worthy sketches, and Electric Spoofaloo, well, spoofs stuff.

Also intriguing are CJP's The Mercury Men, which did for retro-cool in one brief preview what “Sky Captain and the World of Tomorrow” failed to do in an entire film, and Hillers, a dark comedy about a man in an ever-faster downward spiral. (Plus, there’s a mysterious and possibly evil hot chick who keeps talking to him, but where she fits in remains to be seen.)

Embedded above is a player from the Onfronts loaded with a playlist of all the videos discussed.

CJP Makes Web TV All Star Team

The First-Annual Web Television All-Star Team (Link)

It’s Spring time again. The grass is green, the sun is finally warm on your skin. It’s time to check the pockets of your heavy coat - so recently a daily companion - for anything important and then stash it away. January is past, but let’s face it, Spring is really when it feels like a new year.

We thought we’d celebrate Spring in our own way, by munching a box of not-as-good-as-we-remembered Cracker Jack and picking out the impact players of the long winter. As baseball season kicks off into high gear, Broadcast Assassin is fielding it’s first ever team of Web Television All-Stars.

There are quite a few major players in the league at this point, and by next year it will be much harder to narrow down the field. However, if you were to name an All-Star team at this point, we believe it would look something like this.

Reflections on The Streamys

Wilson Cleveland: Reflections on the Streamys (Link)

My challenge in attending a first annual anything is not having a sense of what to expect when I get there and deciding whether or not I have to shave. I mean, this was The Streamys which at best, I imagined would be like the Independent Spirit Awards and at worst, a cruel mash-up of ComicCon and the Soap Opera Digest Awards.

Honestly, none of that mattered. I was just excited to be going as someone who doffs multiple hats within the web television community and as someone who could potentially end up on the wrong end of a restraining order were he allowed even a Hellmouth’s distance from Joss Whedon. What can I say? This is my Buffyverse and you all just live in it.

As soon as I saw the throngs of web viderati all expectations were turned upside down and I found myself saying to no one in particular, “THIS is very cool.” I think if you asked anyone among the crowd hanging out in front of the Wadsworth during that first hour if they’d anticipated just how profoundly awesome it would feel to be right there, right then, the answer would have been a firm “no way.”

A lot has been said about the Streamys being a catalyst in formalwear for the broader acceptance of web television as a legit entertainment medium. The thing is, I’ve been sold on the legitimacy of original web videos and serials for quite some time and therefore didn’t need a kick-ass awards show to convince me. I’m extremely fortunate to be able to produce sponsored web series at CJP, while getting to represent some of the best creators, producers and studios in the business on the marketing side.

Beyond getting the web video community a few steps closer to a better seat at the industry table, the Streamys pulled-off something even greater: It celebrated the concept of creative perseverance and recognized a collective passion for making something great. This is a community whose members have at one time or another eschewed the standard 9-5, spent their rent money on a camera or helped a fellow creator by working 12-hour days for free all in the name of making something cool on their terms. There was such a strong sense of camaraderie, respect and gratitude permeating throughout the evening which I found incredibly inspiring.

I enjoy Felicia Day. I just do. Ever since she played one of the “Slayerettes” during Buffy’s final season (I’m still not over it), I’ve enjoyed her. Dr. Horrible? Own it. I suck at video games but I sure love The Guild because like so many web series, it’s just a damn good show. However, it wasn’t until her acceptance speech for Best Actress that the overall vibe I had been sensing throughout the evening was expressed so succinctly. Here is a beautiful young actress/producer dissatisfied with her options within the existing Hollywood ecosystem who instead of settling, subverted the Hell out of it, pulled a team together and made a hit web show. She’s certainly not the first artist to do so, but she was the only one I was paying attention to at that moment. Plus I dug her green dress.

For me, the Streamys was a total blast. One of the shows I work on won its category (Pink’s Blake Calhoun for Best Directing in a Dramatic Series -Ed.); I caught up with friends and got to meet so many talented people. The whole experience left me feeling inspired and excited because I knew this community of creative storytellers that Marc, Jamison and their respective crews had brought together was going to deliver on the promise of what the future of filmmaking will look like on the Web and beyond.

Wilson Cleveland is a Senior Vice President of Digital Media at CJP Communications in New York, a PR firm representing, among other clients, the web series Pink: the Series. Mr. Cleveland also created, writes, and acts in the popular web series The Temp Life.

 

Video: Monetizing Online Video Panel

Excerpts from Feb 10th Social Media Week panel: "Social Media + Video = Social Entertainment" which included Wilson Cleveland, director of CJP's Digital Practice discussing PR's role in the creation of branded entertainment initiatives. Also on the panel are Paul Kontonis and Kathryn Velvel Jones from For Your Imagination, Tarah Feinberg from Brand New World and Eric Rochow, host of Gardenfork.tv.