You might not expect a Web series produced as a promotional tool for the Better Sleep Council to be very interesting, but “Suite 7” on Lifetime is worth checking out.  What the council’s money has bought is the participation of recognizable performers like Milo Ventimiglia (“Heroes”) as a skeptical best man and Illeana Douglas as an actress on location debating whether to have sex with her co-star. (Mr. Ventimiglia also directed his episode, while Ms. Douglas wrote hers.)

UNboxd Media has lined up several name actors for its upcoming Web original Suite 7.  The series, a weekly anthology featuring seven different couples each staying in the same hotel suite at different times, features Milo Ventimiglia (Heroes, Gilmore Girls), Shannen Doherty (Beverly Hills, 90210), Illeana Douglas and Craig Bierko.

Suite 7 is the latest sign that entertainment industry talent is increasingly taking to branded entertainment. The show was developed by branded entertainment studio, Unboxd Media.