easy to assemble-season 2-unboxd.jpg
easy to assemble-season 2-unboxd.jpg

Easy to Assemble: CoWorker of the Year


Season 2: 'Co-worker of the Year' introduces new cast members like Eric Lange, Cheri Oteri, Daryl Sabara, Sean Durrie, cameos by Tom Arnold, Ed Begley, Jr., Tim Meadows, Ricki Lake, Kevin Pollak and 'Ask a Ninja's' Kent Nichols; and an epic smackdown between Illeana and her pal Justine Bateman for the coveted title of 'Co-worker of the Year!'

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Easy to Assemble: CoWorker of the Year


Season 2: 'Co-worker of the Year' introduces new cast members like Eric Lange, Cheri Oteri, Daryl Sabara, Sean Durrie, cameos by Tom Arnold, Ed Begley, Jr., Tim Meadows, Ricki Lake, Kevin Pollak and 'Ask a Ninja's' Kent Nichols; and an epic smackdown between Illeana and her pal Justine Bateman for the coveted title of 'Co-worker of the Year!'

 
 

EASY TO ASSEMBLE 

IKEA needed marketing and distribution support to build an audience of brand advocates around its original celebrity-studded comedy web series in advance of its second season.

 

campaign results


campaign results


 
 

results

In addition to social media and PR support, Unboxd facilitated non-exclusive distribution agreements with My Damn Channel, YouTube and LodgeNet - as well as high-traffic IKEA fan blogs which competed for the highest view count in order to win a shoutout in the season finale.  Advertising Age proclaimed Easy to Assemble the most-watched branded web series ever and ranked it the #4 Best Branded Entertainment Deal of the year, just behind Transformers/Hasbro. 

 

easy to assemble press


easy to assemble press


 

press